Factors influencing the promotion of Russian educational programs in foreign markets
Dorokhova I.A.1
1 Российский экономический университет им. Г.В. Плеханова
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Journal paper
Journal of Economics, Entrepreneurship and Law (РИНЦ, ВАК)
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Volume 15, Number 2 (February 2025)
Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=80480032
Abstract:
The article examines the factors and effects influencing the promotion of educational programs of Russian universities in the international educational space in the context of geopolitical changes. As a result, political, economic, socio-cultural and technological factors were identified and ranked by the weighted average. On the basis of experts' opinions, the forecast for 3-5 years for each factor was made. The results of the study and the author's recommendations based on scientific literature can be used by interested parties in their work on interaction with foreign audience to promote Russian universities.
Keywords: promotion of Russian universities in international education market, promotion of Russian education programs among foreign students, promotion under sanctions, external factors’ study
JEL-classification: I20, I25, M30, F51
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